Omnium integration for St. Galler Kantonalbank
Paradigm shift in consulting with Omnium

The result
Today, Omnium is the central tool for providing customer advice at St.Galler Kantonalbank. Face-to-face consulting with Omnium is standardised among advisors across topics – i.e. for analyzing life situations, the mortgage business and retirement planning. Third-party solutions for the investment business are also integrated.
The new consulting process with Omnium is highly rated by advisors as well as customers. This is the result of a comprehensively supported approach.
The initial situation
In 2017, St.Galler Kantonalbank adopted a new strategy of goal-based holistic advice. The paradigm shift also involves supporting customers through their live cycle. Based on this strategy, a solution was sought in the market for implementation.
In spite of gaps in the functionality of Omnium, the already existing modules, the underlying concepts and the proposed approach convinced bank representatives. As a result, Braingroup was awarded the contract with Omnium.
The management of St.Galler Kantonalbank did not simply commission the introduction of a tool for consulting. It started a long-term change process to establish the holistic goal-based consulting philosophy. Tool-based consulting with Omnium as the central application is thus much more than just an IT solution.
The procedure
The entire project was implemented in stages — with a clear vision from the very beginning. The most important project stages were:
- Introduction of the Omnium module Basic Consulting with the following objectives:
- Focus on the customer with consideration of their goals and wishes
- Providing an overview of the financial situation of the clientele (entire household)
- Development of measures to achieve the financial goals of the clientele
- Formation of a basis for deepening in follow-up discussions (financing, investing, providing for the future)
- Introduction of the investment advisory module, i.e. integration of the existing portfolio management application “FINFOX Touch” with following objectives:
- Realization of goal-based investment advice
- Improved consulting experience due to interactive simulations
- Access to relevant information/documents such as recommendation lists, fact sheets, etc.
- Introduction of the Omnium module Pension provision with following objectives:
- Raising customer awareness of risk events such as disability, death and old age
- Market positioning as a holistic bank
- Gateway to special advisors
- Introduction of the Omnium module Financing with the following objectives:
- Assessment of a property value through the integration of hedonic estimation models
- Showing the clientele their viability for real estate financing
- Offer customers various financing options and mortgage products within one system
- Increasing the customer experience in consulting through the integration of external additional services
The advantages
- The bank has established a customer-centric, digital advisory approach with Omnium.
- Consultants and customers rate the consulting experience with Omnium highly
- Thanks to well thought-out and consistent processes, the bank has created flexible foundations for further consulting topics.
- The comprehensive change program was widely supported by the bank at all levels
